For Rathi Udyog Ltd., the art of steel making is a magnificent obsession. And for over six decades, we have been honing our skills to become the perfect steel artisan. A reputation that is based on our ability to recognize and meet the needs of the growing steel market. Since our inception, we have been diligently sharpening our competitive edge by proactively responding to our customers needs even during tough economic weather and geopolitical storms.

Undeterred by rough seas, we grew stronger with coherent strategies that have created new high earning profit centers in the Indian construction industry. As a result of these unstinting initiatives, we were the first to manufacture CTD reinforcement rebars in India in collaboration with Tor Isteg Steel Corporation, Luxemburg through its Indian representative Tor Steel Research Foundation In India ensuring 40% savings in steel consumption and giving the Indian Construction Industry a much-needed impetus. Also we are the first to produce TMT Bars in North India using the patented “Thermex” Technology of HSE, Germany.

In the year ahead our focus would be to sustain growth and we will do our utmost to further establish a profit-maximization philosophy through cost reduction and bold restructuring of uncompetitive and non-core sectors, while strengthening our balance sheet with operations generated cash flow. We also firmly intend to progress forward with our management strategy which primarily includes completing the ongoing expansion plans of enhancing our production facilities in the states of Orissa, Madhya Pradesh and Uttar Pradesh.

Living in an era of cut-throat competition among formidable competitors we have built our strength through sustaining our focus on market-leading products. In the year ahead and the ones to follow we will further our efforts to augment our competitive position by moving closer to our customers and expanding our presence to global shores. Together with the support of our esteemed clientele and steely resolve we aim for a Strong, Resurgent and Focused Rathi.”

The Group owes its presence in the steel industry to the farsightedness of late Seth Gordhan Das Rathi. He setup a small re-rolling mill in Delhi in the early 40’s. Since then the Group has grown continuously. Shri Gordhan Das Rathi’s commitment to quality, integrity, honesty, and growth is being followed till date.   
                     
Our Company is headed by Shri Punam Chand Rathi who is well known in the Steel Industry with experience of over five decades in Steel Melting and Rolling/Re-Rolling. Our Company is a profit making, dividend paying and listed company. We are engaged in manufacturing of Rebars and Wire Rods which are broadly categorized as the Long Products in the Steel Industry. The main application of our products currently being manufactured, is in the Construction Industry. Wire rods, another product being currently manufactured by us are further drawn into wires, which has various industrial applications.

The Rathi Group was amongst the first to adopt the technology of Tor-Steel in the country from Tor Istag Steel Corporation, Luxemberg, through the Tor-Steel Research Foundation in India. The Company’s latest product Thermo-Mechanically Treated (TMT) Steel has gained popularity in short span of time in the construction Industry. The state-of-the-art patented “Thermex” water quenching process makes the Steel earthquake resistant. We are one of the exclusive licencees for the use of “Thermex” technology in Northern India.

Our Company is an ISO 9001 certified company. We have a very strong and committed network of dealers, consisting of nearly 800 retail outlets spread all over Northern India. Such a broad dealer network enables us to ensure quantitative as well as qualitative up-gradation.

We are constantly making every possible effort to upgrade our technology and improve our product quality to retain and enhance our market share. Our Company is conscious of the interest of our stakeholders i.e. shareholders, the Government, employees and of our customers.

The Company’s group Company viz. Rathi Iron And Steel Industries Limited has also commissioned a Steel Rolling Mill plant at Pithampur, Distt. Dhar (M.P.). Our installed capacity together with that of our Group company is about 175000 TPA of rolled products and 40,000 TPA of melting facilities. Our Company is also setting up facilities for manufacturing value added Alloy Steel products.

We are also in the process of setting up a backward integration project at Orissa (Orissa Project) to manufacture Steel Billets through DRI-captive power-CCM route.

                    
We market our product Steel bars under the brand “RATHI”, which is a popular brand and preferred choice of consumers in Northern India for its quality and reliability. However, the “RATHI” Trademark belongs to the Rathi Foundation, a syndicate of the Rathi Group, which includes all members of the erstwhile Rathi family. The brand enjoys high goodwill and premium in the market.

We manufacture TMT bars using the “THERMEX” technology, which is patent of the German collaborator M/s Hennigsdorfer Stahl Engineering GmbH, and the Company is licenced to use the same. We are one of exclusive licencees to use the “Thermex” technology to manufacture TMT bars in Northern India.

The Company has a very strong and committed network of dealers who spare no efforts to keep maintain the image of the Company and provide value-added service to the customers. This network of dealers consists of nearly 800 retail outlets spread all over Northern India.

The main features of our marketing strategy are as following:

Effective Brand Extension  : The “RATHI” name is a well established and reputed                                                       brand in the Northern India.

Retail Marketing                         :      Our retail network includes nearly 800 outlets spread                                                       all over Northern India.

Direct Sales                          :      We have a highly experienced and committed team                                                       of sales   executives who cater directly to the needs of our Corporate and                                                       Government clients.


We have a vast profile of customers. Customers of the Company range from to reputed contractors to the retail users, from the private sector organizations to public sector undertakings and foreign embassies. The customers of the Company can be classified into three major groups i.e. Government customers, retail users and private sector customers.